Cultural and night-time economy

Tourism targets

Core Strategy Target 8.1

Targets to be developed in relation to the Council’s work on promoting tourism and leisure trips to the city.

This target is on track.

Destination Plymouth is a not for profit company, and a partnership between the City Council and businesses in the city centre, the Hoe, the Barbican, and waterfront areas. It aims to increase the visitor economy by delivering the Place Management Strategy approved by the Council in April 2010. By increasing the number of visitors and how much they spend, they are looking to create 7,000 additional jobs over the next 10 to 15 years. This will also deliver the Local Economic Strategy 2006 2021 (Tourism, Culture and Leisure Sector).

A Visitor Plan has been developed by Destination Plymouth, and was approved by Cabinet in November 2011. This contains the following targets that the Growth Board and the City Council will monitor:

• To grow visitor numbers by 20 per cent by 2020, and visitor spend to £315 million.

This page of the annual monitoring report was last updated December 2011.